Project Spotlight: PUBG Mobile
PUBG MOBILE: the original battle royale.
PUBG Mobile is a free-to-play battle royale video game developed by LightSpeed & Quantum Studio, a division of Tencent Games. Piggy-backing on the worldwide success of the PC version, a mobile experience was quickly developed to fill a gap in the mobile market. By May 2022, PUBG Mobile had accumulated over a billion downloads while grossing over $8.42 billion, making it the fourth highest-grossing mobile game. It is also the most-played mobile video game of all time.
PUBG Mobile features gameplay similar to that of the original PlayerUnknown's Battlegrounds PC version. Players parachute down to a remote island and fight to remain as the last player standing, competing alone or in teams of two or four, depending on the game mode selected before the match.
At Tencent Games, I support the German localization of this game alongside my excellent and proficient team of German experts. Some of my favorite content that I had a hand in translating was our recent collaboration with McLaren, Lamborghini and Koenigsegg. I localized most of the promotional material for this exciting project, as well as all in-game content related to it. My expertise in anime was also called into action when I was tasked with localizing the most fantastic collaboration to date (in my humble opinion): Neon Genesis Evangelion. Character descriptions, costumes, finishes, the works!
Throughout supporting this project alongside my trusted team of German experts, I performed the following tasks:
Localization (estimated wordcount: 100k)
Proofreading (estimated wordcount: 300k)
Translation quality evaluations of tasks assigned to third-party vendors
Localization quality analysis both in text and in-game
Bug fixing and quality analysis
Art asset checks for social media and web content
The German localization has received some of the best feedback from the community and steadily continues to provide excellent in-game and media text that hits young German gaming culture on the nail each and every time.
Keep an eye out for more content from yours truly!